af90
For AF90, we developed a comprehensive strategy that blended data-driven insights with creative development to amplify his boundary-pushing sound. Drawing inspiration from icons like David Bowie, Blondie, and Mura Masa, we focused on telling the story behind his electrifying live performances and fearless approach to songwriting.
Our campaign involved editing dynamic content that resonated with his audience, while also creating a data-driven strategy to maximize reach. We helped craft and refine his creative direction, ensuring that his fusion of dance-pop, rock, and electronic influences stood out in a crowded scene. Through media outreach and strategic content, we positioned AF90 as an innovator in modern pop, with a sound that’s as nostalgic as it is cutting-edge.